UniConnect
We wanted to understand the challenges faced by international students in Toronto universities, their strategies for social integration, and the role of social media in fostering connections and building a sense of community so we conducted ,
We as a team conducted total
10
Interviews
I Personally conducted 2 of them
Demographics
University Students
Age : 18 - 26
Some Quotes from Participant 1
“How do I make friends in class when everyone is in hurry to get to the subway to avoid rush hour”
“I am really comfortable with someone who has same interests like me”
Some Quotes from Participant 2
“I cannot find any events other than the ones hosted by the university”
“I want to make meaningful connections not just small talk”
Quantitative Results
7 out of 10 participants struggled to break the ice during face to face interactions
8 out of 10 Participants made friends and meaningful connections through past events
Ideation
Affinity Mapping
With all our research findings , from secondary research, user interviews, and platform analysis , it was time to find patterns and make sense of everything.
To do this, we used affinity mapping, grouping similar insights together to uncover themes.
Key Insights
Our research and analysis led to 3 major findings,
Making new friends can be intimidating
People relocating to new cities or joining UofT from outside Toronto often struggle to initiate conversations. This challenge isn’t limited to introverts even extroverts can face similar difficulties.
Finding People with Similar Interests
People relocating to new cities or joining UofT from outside Toronto often struggle to initiate conversations. This challenge isn’t limited to introverts—even extroverts can face similar difficulties.
Events are Crucial to make new connections
People relocating to new cities or joining UofT from outside Toronto often struggle to initiate conversations. This challenge isn’t limited to introverts—even extroverts can face similar difficulties.
Persona

Emily Chen
23 Year old 1st Year PhD Scholar
Goals
Make new friends and build meaningful connections.
Find structured ways to meet people instead of relying on small talk.
Explore social events and city hotspots to feel more connected
Barriers
Feels uncertain about initiating conversations due to a different cultural background.
Struggles to navigate scattered event listings
Notices other students already forming groups, making it harder to break in
User Journey
Defining the Problem
After analyzing all these insights, we formulated our problem statement:
Design
Crazy 8's
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Wireframes
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Testing
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User Interface
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Colour & Typography
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